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| Audiences | 1 |
| Computers | 1 |
| Futures (of Society) | 1 |
| Interpersonal Communication | 1 |
| Mass Media | 1 |
| Mass Media Effects | 1 |
| Media Research | 1 |
| Social Change | 1 |
| Technological Advancement | 1 |
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| Communication Research: An… | 1 |
Author
| Beniger, James R. | 1 |
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| Information Analyses | 1 |
| Journal Articles | 1 |
| Reports - Research | 1 |
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Peer reviewedBeniger, James R. – Communication Research: An International Quarterly, 1987
Reviews literature on efforts to personalize mass communication by disguising the size of intended audiences, targeting messages, and contriving intimacy in content. Argues that distinctions between interpersonal and mass communications have become blurred into what might be called "pseudo-community." Finds that technological development…
Descriptors: Audiences, Computers, Futures (of Society), Interpersonal Communication
