A study investigated audience motives for movie attendance. Subjects were 493 college students, who indicated on an eight-point scale the extent to which a series of 70 reasons for movie going matched their own reasons for movie attendance. Three frequency of attendance groups were identified: infrequent--once in two to six months;…

Several reasons for studying motion pictures and patrons' attitudes toward them include the following: (1) current data show that motion pictures account for 53% of the total United States spectator amusement expenditures; (2) the average weekly United States movie attendance has plummeted by more than half since 1930; (3) despite this decline,…

A study was conducted to examine how the motion picture Motion Picture Association of America (MPAA) rating system (G-PG-R-X) affects movie attendance. The study also tested the validity of two behavioral theories: (1) reactance theory, which predicts that when a behavioral freedom is restricted or eliminated an individual is motivated to restore…

Concludes that relatives were the most important factor for high culture music listeners while radio was the most important factor for mass culture music listeners. (RB)

An important issue with regard to film audience is the salience individuals attribute to a variety of film-specific variables which, in turn, determine their particular movie-going experience. This study details the results of an investigation of the importance of 28 potentially influential variables in movie attendance decisions. Respondents to…

Argues that political speech-making can have significant impact. Surveyed audiences of four presidential candidates during the 1976 Illinois primary. Analyzed attitude/behavior changes and motivations for attendance. Noted that, while the strongest motivations were of a cognitive-orientation nature, reasons related to event excitement were…

Reports that seeing the film "All the President's Men" had more influence on college students' attitudes toward the press than on their political attitudes; notes that party affiliation was a significant predictor for some of the variables investigated. (GT)

Two hundred forty college undergraduates participated in a study of the effect of camera angle on an audience's perceptual judgments of source credibility, dominance, attraction, and homophily. The subjects were divided into four groups and each group was shown a videotape presentation in which sources had been videotaped according to one of four…

As the media progresses and grows it creates more information and new mediums for users to access information. With this growth it becomes increasingly more difficult for users to decipher which medium should be used to access information. Each medium offers both positive and negative aspects; some are more accurate when reporting news, while…