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Kipper, Philip – 1985
Five one-hour broadcasts of KPIX Eyewitness News (San Francisco) were analyzed to provide examples of a signification process and to understand both how humorous instances arise in the newscast and their likely meaning for the viewer. One general finding was that the amount of humor or attempted humor is quite small. Banter between anchorpersons,…
Descriptors: Audiences, Cognitive Processes, Content Analysis, Context Effect
