The results of a telephone survey were used to estimate that 156,000 families watch WPSX-TV, an Educational television station located in central Pennsylvania. Of the sample contacted (N=1,984) 78% watched the station at least once a week and 15% watched daily. During the telephone interview 80% of the respondents agreed to fill out a follow-up…

LEADERS IN ADULT EDUCATION AND THE TELEVISION FIELDS ADDRESSED A CONFERENCE OF THE AUSTRALIAN ASSOCIATION OF ADULT EDUCATION ON TELEVISION AS A VEHICLE FOR ADULT EDUCATION. DISCUSSION GROUPS CONSIDERED SUCH ISSUES AS TARGET POPULATIONS, NATURE OF PROGRAMS, AND USE OF FOLLOWUP MATERIALS AND METHODS. SOME OF THE IDEAS EXPRESSED WERE THAT THE…

To provide information on the target audience for the Adult Learning Program Service (ALPS), a television series being developed by the Corporation for Public Broadcasting, interviews were conducted with a small national sample of potential viewers. The main focus of the study was an examination of the social-psychological aspects of a decision…