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Peer reviewedSchreiber, Elliot S.; Boyd, Douglas A. – Journal of Communication, 1980
Examines the perceptions of elderly viewers about the usefulness of television commercials in making consumer decisions. Variables considered include frequency of viewing, as well as education, race, age, sex, occupation, and income of viewers. Differences in education levels and income seem to be more important than age group. (JMF)
Descriptors: Academic Achievement, Age, Audiences, Demography
MacBeth, Tannis M., Ed. – 1996
Research indicates that children are especially vulnerable to the effects of television viewing. Taking a psychological, social-science perspective, this book explores how television viewing affects children. Chapter 1, "Introduction," (MacBeth) discusses the issues involved, how researchers go about studying media effects, whether television…
Descriptors: Academic Achievement, Adolescents, Age Differences, Aggression
