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Finney, Robert G., Ed.; Neckowitz, Alan, Ed. – Feedback, 1980
The seven articles in this journal issue examine trends and topics related to radio and other broadcast media. The articles discuss the following: (1) current trends in radio audience measurement, (2) the policy implications of radio research, (3) a research study of the relationships between age and radio usage, (4) the role of the part-time…
Descriptors: Age Differences, Audiences, Consultants, Futures (of Society)
Download full textERIC Clearinghouse on Reading and Communication Skills, Urbana, IL. – 1980
This collection of abstracts is part of a continuing series providing information on recent doctoral dissertations. The 47 titles deal with a variety of topics, including the following: (1) television and attitudes about crime, (2) attitude measurement in marketing communications, (3) soap operas and liberal education values, (4) the existence of…
Descriptors: Advertising, Annotated Bibliographies, Audiences, Broadcast Industry
