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D'Acci, Julie – 1986
This investigation of some of the meanings of "woman" that are produced and negotiated in the interaction of television representations, viewer receptions, and the historical/industry context focuses on the "Cagney and Lacey" series--produced in the United States--as a particular instance of the cultural production and…
Descriptors: Audiences, Broadcast Television, Characterization, Content Analysis
Spigel, Lynn – 1986
This study considers the ways in which the television set appeared and figured in representations of domestic space in middle class women's home magazines from 1948 to 1955. The effect of television on the home from the housewife's perspective is described as two-fold: something which called for a careful rearrangement of the home and the…
Descriptors: Advertising, Audiences, Females, History
Download full textLiebes, Tamar; Katz, Elihu – 1986
This paper analyzes the ways in which members of different ethnic groups decode the worldwide hit television program Dallas, and suggests answers to the question of how such a quintessentially American cultural product crosses cultural and linguistics frontiers so easily. The program was studied with the intent of observing the mechanisms through…
Descriptors: Audiences, Content Analysis, Cultural Background, Ethnicity
Schroder, Kim Christian – 1986
The Dynasty Project conducted an empirical analysis of the cross-cultural reception of the program for which it was named. Data were collected via two series of videotaped interviews which were carried out following a viewing of Dynasty episode 105 by a group of subjects together with the researchers. The subjects were 25 American viewers in Los…
Descriptors: Audiences, Broadcast Industry, Cross Cultural Studies, Elitism
Eguchi, H., Ed.; Ichinohe, H., Ed. – 1971
A set of 10 articles which first appeared in the Japanese periodical "Studies in Broadcasting" comprises this collection. Of the four essays dealing with Japan, one covers the historical changes in its broadcasting policies, treats the legal character of the Japanese public broadcasting company (Nippon Hoso Kyokai), and also reports on…
Descriptors: Audiences, Broadcast Industry, Mass Media, Media Research
Schuler, Janice Lynn – 1986
This paper identifies major shifts in advertising and marketing addressed to the female audience between 1940 and 1980 in terms of women's labor, lifestyle, and leisure, and analyzes various popular and publicized conceptualizations of female identity and feminism from the point of view of business and marketers. The first period is identified as…
Descriptors: Advertising, Audiences, Change, Consumer Economics
