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Berg, Ulf; And Others – 1976
This report describes the Swedish television audience and its consumption of television programming during the decade 1965-1974. The analysis is based on data gathered in approximately 100,000 interviews conducted during four time periods selected to permit comparison of audience behavior at different times before and after the introduction of the…
Descriptors: Audiences, Broadcast Television, National Surveys, Programing (Broadcast)
Hoijer, Bjorn – 1970
A long-range Swedish research project is attempting to describe the role of broadcast media in society as seen by both communicator and receiver. The first section of the study, now taking place, is examining television audiences to determine what they watch, why they watch it, what they think of what they see, and what kind of audience, in terms…
Descriptors: Audiences, Broadcast Industry, Programing (Broadcast), Radio