The three primary aims of this report were to investigate whether or not the single gratifications associated with the use of different mass media form some gratification dimensions more basic in their nature; to explore in what way these dimensions are related to the actual mass media content choices of the audience; and to investigate the way…

This report deals with several questions concerning the Finnish people's conceptions of the mass media, especially in a situation when the introduction of a new medium, television, is changing the field of mass communication. The subjects for the survey were television owners and non-owners in Lapland. The questions dealt with in this descriptive…

A compilation of papers from a joint Finnish-Russian seminar on problems of communication research, this collection presents diverse opinions and results from researchers and observers in both countries. The titles of the papers and their authors are as follows: (1) "Mass Media in the Soviet Youth's Way of Life," by V. A. Mansurov; (2)…