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Wendelbo, Harald Arni – 1986
This discussion of the audience for European television argues that satellite television has taken an upside-down approach, i.e., it has begun by focusing on the hardware, and then the software, before checking to see if there would be a user at the end of the line willing to pay for the whole operation. "European television" is then…
Descriptors: Advertising, Audiences, Broadcast Industry, Civil Liberties