Defends the theory of cultivation effects of television viewing on audiences against the criticism of Paul Hirsch. Contends that the data is broad-based and that the framework of mainstreaming and resonance shows systematic and consistent patterns within subgroups. (See CS 705 469 and CS 705 539.) (JMF)

Examines the distribution of age roles in prime-time and weekend daytime (children's) network television drama. Analyzes the content of program samples and survey data on attitudes and opinions to determine how conceptions of social reality are affected by television viewing habits. (JMF)