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Download full textNational Endowment for the Arts, Washington, DC. Research Div. – 1981
Several specific objectives have had wide recognition in the arts community, namely: to broaden the audience for the performing arts, to determine the applicability of sophisticated tools of marketing to the problem of generating demand for the arts, to find the best predictors of arts attendance, and to develop strategies that will appeal to…
Descriptors: Audience Analysis, Audiences, Cultural Activities, Demography
AMS Planning & Research Corp., Fairfield, CT. – 1996
In Surveys of Public Participation in the Arts (SPPAs) conducted in 1982, 1985, and 1992 by the U. S. Census Bureau, randomly-selected interview subjects (age 18+) were asked a series of questions relating to their participation in the arts through attendance at live performances, exposure via mass media, personal participation in the arts,…
Descriptors: Attitudes, Audience Analysis, Audience Participation, Audiences
Andreasen, Alan R. – 1987
Becoming involved in the arts is a process that involves movement through several stages, from disinterest to active attendance at and enthusiasm for performing arts events. Since target consumers at any time will differ in their placement on this continuum, marketing programs to expand arts audiences must first identify where each target segment…
Descriptors: Art Education, Attendance Patterns, Audience Analysis, Audiences
Reiss, Alvin H. – 1995
This handbook/guidebook/manual details marketing and fund-raising strategies that might benefit art organizations. Drawing on sources from the arts community, including orchestras, opera, dance and theater companies, galleries, museums, arts councils, performing arts centers, and a zoo, ideas are presented which have proven successful in actual…
Descriptors: Advertising, Arts Centers, Audiences, Community Resources
Abreu, Dan; And Others – 1987
Research presented in this report focuses on data obtained through the 1982 and 1985 "Survey of Public Participation in the Arts" and relates to musical theater, operetta, and opera attendance. The objectives of this study were to focus on those findings which might help opera or musical theater organizations attract and understand…
Descriptors: Art, Art Activities, Attendance, Attendance Patterns
National Endowment for the Arts, Washington, DC. Research Div. – 1981
This report examines the economic impact of cultural institutions on their communities in Columbus (Ohio), Minneapolis/ St. Paul (Minnesota), St. Louis (Missouri), Salt Lake City (Utah), San Antonio (Texas), and Springfield (Illinois). For each city, tables are included which list data in the following categories: (1) audience per capita spending;…
Descriptors: Art Activities, Arts Centers, Audiences, Case Studies
