Communication instructors have long insisted on the importance of audience adaptation. But they have said less about (a) the dimensions along which adaptation might proceed or (b) how a student might learn the art of adapting. In this article, I contribute toward addressing these two deficiencies. I suggest a dimension for adaptation - the value…

The ways in which, and the extent to which, changes in viewer positioning mediate the diegesis of commercial television news is problematic, since television news is generally considered to be "non-fiction." Diegesis can be defined as the depicted real-world. The choices made in depicting the scene have implications as to the positioning…

Argues that practices of civic journalism are a fit focus for perfecting the needed methods to build a tradition of media performance assessment. Maintains that academicians and practitioners should join together in this effort. (TB)