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Direct linkBeeching, Angela M. – Arts and Humanities in Higher Education: An International Journal of Theory, Research and Practice, 2016
Music conservatoires have generally neglected focusing on a key issue: that of audiences--their needs and wants, why they value particular music, and how music actually functions in any particular community. Yet audience is typically a musician's first contact with the "real world"; understanding audience (one's market or customers) is…
Descriptors: Music Education, Audience Awareness, Audience Analysis, Entrepreneurship
