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Schmader, Christopher; Horton, William S. – Discourse Processes: A Multidisciplinary Journal, 2019
Speakers in conversation often tailor referring expressions in ways that reflect beliefs about the knowledge and perspectives of specific addressees. In this study we examined whether such audience design can influence speakers' conceptualizations of referents beyond the conversation. In a Wizard-of-Oz paradigm, participants identified novel…
Descriptors: Audience Awareness, Audience Analysis, Design, Man Machine Systems
Beeching, Angela M. – Arts and Humanities in Higher Education: An International Journal of Theory, Research and Practice, 2016
Music conservatoires have generally neglected focusing on a key issue: that of audiences--their needs and wants, why they value particular music, and how music actually functions in any particular community. Yet audience is typically a musician's first contact with the "real world"; understanding audience (one's market or customers) is…
Descriptors: Music Education, Audience Awareness, Audience Analysis, Entrepreneurship