Discusses a survey of Canadians and Americans who regularly view television from both countries concerning media habits, attitudes toward the United States and Canada, and perceptions of current issues. Results indicate that there is very little if any attitudinal difference or effect associated with watching the foreign television signals. (JMF)

Reports a study of varied threats to attitudinal freedom and initial receiver attitude at four discrepancy intervals. Discusses the significance of the findings for the importance of the freedom to agree or disagree with a persuasive communication. (JMF)

This report reviews versions of testing expectancy theory predictions of individual choice behavior. The ipsative, normative and return on effort approaches are addressed as are the issues of conceptual, methodical and empirical problems associated with each approach. In order to test the hypotheses as to which approach would yield stronger…

Relational intimacy was studied for its influence on choice of interpersonal conflict strategies. Data were collected from 143 speech communication students who were randomly distributed among three groups representing different levels of intimacy (stranger, acquaintance, intimate) and were asked to imagine serious conflict with a person of the…

This study tests the basic assumptions underlying Fishbein's Model of Attitudes by correlating an individual's selective exposure to types of television programs (situation comedies, family drama, and action/adventure) with the attitudinal similarity between individual attitudes and attitudes characterized on the programs. Twenty-three college…

An important area for communication researchers has been the relationship between persuasive messages and their impact on attitudes, beliefs, and behavior. A model is presented to clarify the relationship between persuasive messages and attitudes. In an effort to establish the validity of the model, six hypotheses are set forth concerning the…

This paper presents an investigation of the association between similarity of interests and likability in a manner as nearly comparable as possible to earlier attitude and personality research. The finding of a strong, positive relationship between similarity of interests and likability would be significant for two reasons. First, it would…

Studies the ways in which information disclosed early in a relationship is used to form predictions about probable attitudes of the other person, and subsequent communication behavior as the relationship progresses. (MH)

The purpose of this paper is to suggest that attitudes toward others, as well as attitudes of others, may play a role in self-image development. Data analysis from a cross-sectional sampling clarifies and measures self esteem, perceived self, and interpersonal valuation. (Author/KM)

Presents research which shows that under standardized conditions of free recall, subjects report arguments more consistent with their attitudes than inconsistent. (MB)