Results indicate that individuals with relatively less developed (less differentiated) interpersonal construct systems can be expected to exhibit greater consistency between their attitudes about a person and their behavioral intentions toward that person than those with more developed interpersonal construct systems. (PD)

Hypothesizes that the ability to create an attitude which would be resistant to later persuasive attack depends largely on whether the attitude is initially induced through direct persuasion or self-persuasion. Reviews a study designed to determine which technique produces greater resistance to subsequent persuasive attacks. (MH)

This monograph examines the impact of media advertising on the poor. The first half of the report discusses research on the conceptual styles of the poor, mass communication among the poor, and advertising and the low-income consumer. The second half describes the methodology and results of a study of the advertising evaluation capacity and…

When do we accept another's opinion regarding the characteristics or beliefs of a target person, and when do we reject that opinion? Different sorts of information may need to be assimilated by the perceiver. When does one type of information take priority over the other? A central focus of attribution research has been on the informational value…

Reported is a study regarding the feasibility of using risk-taking attitudes as a basis for programs to control and predict drug abuse. Attitudes toward a number of common behaviors including drug use, sex, theft, etc., were obtained from over 650 subjects from junior high school level through adults. Reported frequencies of actual behaviors were…

This study was designed to test the hypothesis that subjects will prefer to sit nearer to an agreeing stranger than to a disagreeing stranger. A second purpose was to provide a behavioral and an unobtrusive measure of interpersonal attraction. Subjects were 40 college student volunteers from an introductory psychology course. Each subject was…

Students from introductory speech classes at the University of Illinois and Parkland Community College were asked to list their attitudes about four groups: businessmen, farmers, politicians, and war protesters. The strengths of those beliefs were evaluated via seven internal semantic differential scales. The sum of the scales served as a first…

Discusses a study based on the assumption that change of meaning is, under certain circumstances, of fundamental importance to the information integration process. (MH)

Stereotypes were found to both enhance and inhibit accuracy in citizen/government communication. (KS)

Lends support to the idea that the nature of the communication topic may be significantly related to evidence effectiveness and perhaps to the process of attitude change employed by the receivers. (MH)