Reports two studies regarding the role of drive and incentive in the acquisition of attitudes toward persons present when rewards were made. (MB)

Rhetorical activity is fundamental to the process of psychotherapy. This paper discusses a study of the consistent use of rhetorical strategies in distinctly different forms of psychotherapy as an initial step in analyzing the effectiveness or failure of therapeutic situations. The data for this two-part study consisted of eleven hours of…

The role of attitudes in the conduct of buyer behavior is examined in the context of two competitive models of attitude structure and attitude-behavior relationship. Specifically, the objectives of the study were to compare the Fishbein and Sheth models on the criteria of predictive as well as cross validities. Data on both the models were…

This study deals with the interaction between social influence technique and locus of control, internal or external to oneself, on attitude change. In a persuasive communication situation, where effectiveness depends on the receiver feelings controlled and subject to influence from outside sources, externals ought to show more attitude change than…

One common laboratory manipulation in interpersonal attraction has been the exchange of reinforcements in the form of similar or dissimilar attitude statements. The first impression should influence not only attraction responses and subsequent behavior, but also should influence the perception of subsequent information received in the course of an…

This study examined the attitudes of children established by classical conditioning. Subjects were 4th graders (26 males and 31 females). Each child was randomly assigned to either an experimental or a control group. A posttest-only design was used with positive and negative word associations presented to the experimental group, and neutral word…

Discusses the construct validity of television viewing derived from four alternative conceptualizations of what it is in television which, when viewed, interacts with human behavior and attitudes. (JMF)