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Download full textAcademy for Educational Development, Inc., New York, NY. – 1991
This booklet contains excerpted remarks by government and public health officials concerning social marketing and its use. It is noted that the agencies they represent are among those that are considered pioneers in applying social marketing to some of the toughest problems facing America. Topics concerning government, public health, and the use…
Descriptors: Attitude Change, Behavior Change, Disease Control, Federal Government
Peer reviewed
Direct linkKelleher, Paul – Yearbook of the National Society for the Study of Education, 2006
In her first year as superintendent of the Atlanta Public Schools, Beverly Hall encountered what she describes as the nearly universal disbelief that poor children of color can achieve high levels of learning. This chapter recounts how she confronted this and other obstacles and challenges as the new leader of the Atlanta Public Schools. Hall is…
Descriptors: Public Schools, Economically Disadvantaged, Minority Group Children, Student Diversity
