This qualitative case study examines the importance of men's intercollegiate athletics for alumni giving at Boston College for a 10-year period, based on the perceptions of 21 Boston College administrators and alumni. This study explores how athletics at Boston College engages alumni in ways that may eventually lead to their financial support of…

A survey of more than 35,000 alumni magazine readers conducted by CASE and more than 135 member institutions in the United States provides powerful evidence that, among the communications options in the advancement toolbox, magazines are one of the most effective ways to connect with, engage, and motivate alumni and other constituents. The CASE…

The purpose of the current study was to assess how college and university alumni view their role within these institutions and how that perception relates to behaviors of support. This study sought to answer three specific research questions: (1) How do levels of role identity as a college or university alumnus(a) affect support behaviors? (2) Do…

The reasons that cause alumni to give to their alma mater have become more significant since 2008. In the recent issue of "Giving USA," the current recession, which began in December 2007 and continued through December 2009, has led to declines of 11.9% in giving to higher education (2010). Alumni giving and the reasons why they give has…

In today's resource scarce environment, it is no surprise that colleges and universities are seeking innovative ways to bolster charitable giving among their alumni. Stripling's article focuses on how alumni research conducted at Claremont McKenna College aims to find out what graduates need and expect from their alma mater. Claremont McKenna…

This guide provides step-by-step instructions for donors on how to target their giving, with profiles of successful gifts. American philanthropists long have been generous in their support of colleges and universities. But donors do not always find the results they envisioned for their generosity and good intentions. ACTA has responded by…

Even in the best financial times, the relationship between the development office and the alumni association can be uneasy. While some alumni leaders would never try to calculate an event's success in funds raised, others find that their most important and successful events happen with development goals in mind. There may never be a consensus…

This monograph examines the philanthropic contributions of individuals through the existing literature and proposes future philanthropic and fundraising research that can help fill the theoretical void in the literature, thereby improving future research and fundraising in higher education. It covers the major approaches, topics, and theories…

There is growing acknowledgement in higher education, particularly among institutions experiencing a steady decline in giving by graduates, that alumni donors need to be cultivated while they are students. If a school wants to have a generous alumni body giving time and money once they graduate, they need to be aware of the importance of…

Alumni of the Ron Brown Scholar Program, young adults selected for their intellect, leadership skills, service, and financial need, are finding success in the law, government, science, business, medicine, and the arts. Yet they remain tied to the scholarship program, contributing to its continued success by donating money and volunteer hours to…

This study is an examination of the giving decision-making process, as well as the factors, characteristics, and motivators of major donors to music programs in higher education. The college and the conservatory of music selected for this study are part of large, public, doctoral, research universities in metropolitan areas with at least three…

As the director of alumni affairs at the University of Waterloo, the author had two questions to answer: How engaged are the university's alumni, and how can advancement professionals double the current level of alumni engagement and alumni giving? The author explored these questions, found answers, and implemented the solutions. This was the…

This descriptive and causal comparative study sought to identify motivations for alumni donor acquisition and retention in Christian institutions of higher learning. To meet this objective, motivations for alumni donors, lapsed donors, and non-donors were analyzed and compared. Data was collected through an electronic survey of a stratified sample…

Bit by byte, a new day is dawning in educational advancement. Fading fast is the era dominated by viewbooks, alumni magazines, and campaign brochures. Technology is reshaping the way colleges and universities teach students, communicate with constituents, relate to alumni, and appeal to donors. The way constituents communicate with each other is…

Public higher education institutions are presently faced with a perfect storm of financial crises. State appropriations are on the decline, endowments have been substantially reduced as a result of the declining stock market, generally poor economic conditions across the board, and recent, historically high tuition increases make additional…