An annual survey by the Council for Aid to Education of voluntary support for education is reported. The survey does not take into account the October 19 stock market crash, and several colleges indicate a slowdown in the flow of gifts since then. (MLW)

How the ability of competing institutions to attract private support has changed over time is discussed. Data from 1971 to 1982 on Tufts University and 33 other selective colleges and universities was studied. (MLW)

Adopting management by objectives is a way to improve the operation of small college development offices and increase the tenure of the development officer. The MBO concept is discussed as a means of setting goals, determining ways to accomplish goals, and measuring success. A development office statement of objectives is included. (MLW)

This publication addresses fund raising gift clubs and presents reprinted articles on the topic and the results of a survey of gift club programs and techniques at higher education institutions and independent elementary and secondary schools. Gift clubs are programs that motivate donors to give more generously by recognizing those who give at…

This collection of 32 papers focuses on the annual fund as a basic and central part of development programs at schools, colleges, and universities. It describes the fundamental elements of the annual fund from planning to evaluation and sets forth methods of solicitation that reach all the institution's constituencies. Section 1, titled…

Fund raising ideas for colleges and universities are compiled in a handbook of articles from "CASE Currents." The first section discusses the annual fund drive in such articles as: "Start that Habit Early--Senior Giving '5X'" (Lynn Segall); "Join Hands with Lost Friends" (Jeanne Knoerle); "Match Those…

Telephone surveys are faster and only slightly more expensive than surveying by mail. One successful effort involved planning, setting objectives, studying market research techniques, drafting a questionnaire, using computers when feasible, sending a presurvey mailing, doing the calling, and preparing a final report. (MSE)

How Hampden-Sydney College achieved 50 percent alumni participation in its annaul fund appeal is described. The plan included national and regional phonathons, an intensive mailing campaign, and an alumni contact program through area clubs. Some tips included: using alumni volunteers, enlisting student workers, and using the president and college…

In order to have recent graduates respond to requests for funds and volunteer support, it is thought that the "alumni habit" should start with current students. Many institutions have organized alumni relations projects. Eight college and university student-alumni programs are described, including Clemson, Cornell, Northwestern, Yale, Michigan,…

The role and responsibility of trustees of private colleges in fund raising are discussed. Four areas are identified: (1) concentration on large gifts, (2) alumni financial support, (3) the voluntary support of the friends and non-alumni of the college community, and (4) deferred gifts. (MLW)

Charitable remainder trusts and charitable income trusts are discussed as essentials in any "marketing mix" of gift-giving options. Unitrusts and annuity trusts are described and tax benefits of the charitable income trust are explained. (MLW)

For those who run successful senior gift programs, the gift totals should be just the beginning. Others need to be challenged to donate even more. Other constituencies include parents, faculty, underclassmen, young alumni, and corporations. (MLW)

Information--who your prospects are, what they're interested in, who can best reach them, and what they're capable of giving--is the key to big gifts to institutions of higher education. Prospect research means digging into the personal and financial backgrounds of your donors. Professionals offer advice for drawing up ethical research and privacy…

Consists of eight articles commemorating the 60th birthday of Future Farmers of America. Topics include (1) planning for the future, (2) private sector support, (3) international opportunities, (4) alumni support, (5) leadership and personal development, (6) public image, (7) agriscience, and (8) the agrimarketing initiative. (CH)

Helping all members of a public multicampus university community contribute to a successful fund-raising program is the job of the systemwide development office. Establishing partnership, the corporate edge, and coaxing alumni support are discussed. (MLW)