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Direct linkPeterson, Erin – CURRENTS, 2010
Even in the best financial times, the relationship between the development office and the alumni association can be uneasy. While some alumni leaders would never try to calculate an event's success in funds raised, others find that their most important and successful events happen with development goals in mind. There may never be a consensus…
Descriptors: Alumni, College Graduates, Donors, Alumni Associations
