The process of agricultural restructuring in Europe has been strongly influenced both by CAP support of multifunctional agriculture and by market liberalisation, and farmers are exhorted to become more entrepreneurial in response. This paper explores the interaction of these policy goals in two regions where a rural development form of…

Under the emerging rural development paradigm, we argue that to be multifunctional an activity must add income to agriculture, it must contribute to the construction of a new agricultural sector that corresponds to the needs of the wider society and it must reconfigure rural resources in ways that lead to wider rural development benefits. By…

Following a slow start in the early 1990s, the conversion to, and diffusion of, organic farming across UK agriculture has been impressive even by European standards. Between 1996 and 2000, for example, organic land in the UK showed a nine-fold increase. And correspondingly, the retail value of organic foods grew by a factor of four. From a…