Attention-orienting and attention-holding effects of faces were investigated in a sample of 64 children, aged 4 to 8 months old. A visual preference task was used, in which pairs of faces and toys were presented in eight 10-second trials. Effects of age and sitting-ability were examined. Attention-orienting toward faces was measured using the direction of infants' first looks toward faces. The effect of attention-holding of faces was measured by calculating infants' face preference scores at 1-second time intervals across the duration of each trial. Faces were not found to attract infants' first looks significantly more than chance. However, during the first second of looking-time, infants displayed a face preference that was maintained throughout trial length. This attention-holding effect by faces was not related to sitting-ability or age. (Contains 3 figures and 1 note.)