Decribes age trends in television viewing time and visual attention of children and adults videotaped in their homes for 10-day periods. Shows that the increase in visual attention to television during the preschool years is consistent with the theory that television program comprehensibility is a major determinant of attention in young children.…

Reviews findings of recent television research and discusses two dominant issues: the nature and determinants of children's attention to television, and the amount and kind of content retained by different age groups. It is recommended that research on media effects incorporate age-related and individual difference factors. Nineteen references are…