ERIC Number: EJ1371277
Record Type: Journal
Publication Date: 2022
Pages: 12
Abstractor: As Provided
ISBN: N/A
ISSN: ISSN-0143-4632
EISSN: EISSN-1747-7557
Available Date: N/A
Calculator Communication in the Markets of Guangzhou and Beyond
Bodomo, Adams; Che, Dewei; Dong, Hongjie
Journal of Multilingual and Multicultural Development, v43 n10 p981-992 2022
The presence of Africans in China has been phenomenal since the late 1990s. In recent years, there has been a dramatic uptick in people from Africa coming to the major cities of China such as Guangzhou, Hong Kong, Macau, Yiwu, Shanghai, and Beijing. They are in the process of building linguistic, cultural, and economic bridges between their source communities and their host communities. In this process, communication problems are inevitable, since Africans and Chinese do not share a common lingua franca in most cases. However, these communities have succeeded in devising some interactive strategies that turn out to be quite effective, especially in market situations, one of them being "calculator communication" (CM). This paper looks at these strategies in the context of contact linguistics and the emergence of some hybrid language that has elements of African languages, Chinese, and English.
Descriptors: Retailing, African Culture, Immigrants, Metropolitan Areas, Communication Problems, African Languages, Chinese, Intercultural Communication, Communication Strategies, Sociolinguistics, Language Variation, English (Second Language), Second Language Learning, Foreign Countries, Pidgins, Participant Characteristics, Native Language, Language Proficiency, Language Usage, Purchasing
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Publication Type: Journal Articles; Reports - Research
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers - Location: China (Guangzhou); China
Grant or Contract Numbers: N/A
Author Affiliations: N/A