The purpose of this book is to help both communicator and viewer to attain a degree of emotional literacy and sophistication in media aesthetics that will allow both to judge a television program or film with sureness and confidence. Specifically, the book describes the basic aesthetic elements and principles of sight, motion, and sound in film…

At present, television production curriculum is too often confined to a token course or two, with content limited to the efficient operation of equipment and facilities and to routine producing and directing techniques. So that each course might integrate all of the elements involved in production, the number of required courses should be expanded…

Students who are learning techniques for producing television programs and films often require guidance in three areas: acquiring knowledge of traditional art forms, obtaining audience feedback to their productions, and assessing their own capabilities and creative potential. This paper describes a programmed course of self-instruction that may be…

Suggests that teaching students the processes of video programing helps them become more intelligent video consumers and allows them to use the technology as an extension of themselves by creating art through video. Discusses the use of lighting, sound, and editing in the creative process. (KO)

Beginning with a discussion of the functions of art, the author traces the various connections between visual forms and the personal, social, and physical dimensions of everyday life. These are examined in the light of the impact art has on psychological expression, social description, the communication of ideology, the design of useful objects,…

This study in human communications ranges widely over scholarly work by Barthes, Bateson, Dewey, Richards, Peckham, Burke, and especially McLuhan, as well as art works by Warhol, Joyce, and various vodeo tape and film makers. In surveying the developments in art and advertising, the author finds that the arts (1) are now a kind of laboratory for…