Drawing on a specific case of the El-Hawwar Sporting Club, located in El-Mansoura, Egypt, the primary intent of this study was to identify variables and key factors that contribute to an effective sport marketing promotional mix, used to enhance visibility and consumption of products and services of the sport organization. A total of 100…

Suggestions for producing a successful exhibit booth include the following: the effectiveness of an exhibit depends on the effectiveness of the people staffing it; avoid games and unrelated giveaway items; demonstrate product in the booth; give special attention to existing customers; and make literature available only from the booth personnel.…

Intended for Job Training Partnership Act (JTPA) administrators and service deliverers, this publication provides those programs that are experiencing recruitment difficulties with new and innovative approaches to attracting eligible clients into their programs. It begins by listing the 10 most common recruitment marketing errors. Marketing is…

Because of real estate tax problems, most college stores are unable to advertise off campus, but at the University of Rochester the public relations department periodically prepares a news release that centers around the bookstore. Another public relations tool, a pamphlet with rules, procedures, and operational information, is reprinted. (MLW)

Methods for establishing an advertising budget are reviewed. They include methods based on percentage of sales or profits, unit of sales, and objective and task. Also discussed are ways to allocate a promotional budget. The most common breakdowns are: departmental budgets, total budget, calendar periods, media, and sales area. (JMD)

Criticizes basing public relations efforts in art education unquestioningly upon the practices found in corporate advertising. Urges judicious use of public relations in the arts when applicable. Stresses careful application as the key to survival for the arts in a world dominated by economic and technological priorities. (KO)

This book summarizes and appraises current knowledge and practice in the field of advertising research. The material is presented under the following chapter headings: aim and scope, how advertising communicates, how advertising sells, theme research, selecting target audiences, copy research, studies of advertising frequency, media research,…

The 1972 Cable Television Marketing Workshop reviewed in depth a wide variety of marketing and public relations techniques as they pertain to cable television. The workshop was attended by representatives of commercial television systems throughout the United States; it was intended to disseminate the sales and marketing experience of those…

Promotion is a consistent and on-going process at the Xavier University Bookstore in Cincinnati that results in good will among students, faculty, and staff. Promotion procedures for Greek Week, graduation, and seasonal holidays are outlined. (LBH)

Humor in college and university publications is helping editors and designers communicate to target audiences. Successful campus punmakers are identified at LaGuardia Community College, Brigham Young University, and Johns Hopkins. (MLW)

Advertising and the advertising person have long been the subjects of criticism that has been prompted and reinforced by consumerism and mass media. A survey, conducted to determine present attitudes toward the advertising person, involved 70 advertising majors and an equal number of other college undergraduates; all completed questionnaires…

Three major aspects of advertising/marketing communications are reviewed comprehensively in this report. Consumer behavior with its associated attitudes and purchasing behavior are discussed in regard to the choices of specific brands within major product categories. The relationship between advertising and the structure of markets is considered…

The content of a series of seminars on prescription drug promotion seminars that have been conducted for medical students and other health professionals is outlined. Focus is on dramatizing media-practitioner interaction and conflicts of interest. Also reported are results of a pretest that surveys student attitudes toward such ethical…

This instructor guide for a unit on promotion in the PACE (Program for Acquiring Competence in Entrepreneurship) curriculum includes the full text of the student module and lesson plans, instructional suggestions, and other teacher resources. The competencies that are incorporated into this module are at Level 2 of learning--planning for a…

This publication is a resource to help independent schools attract more familites to their institutions and to increase the voluntary support by the larger community surrounding the school. The first chapter attempts to dispel misconceptions, define pertinent marketing terms, and relate their importance to independent schools. The rest of the book…