Descriptor
| Advertising | 1 |
| Economic Factors | 1 |
| Mass Media | 1 |
| Media Research | 1 |
| Press Opinion | 1 |
| Smoking | 1 |
Source
| Journal of Communication | 1 |
Author
| Burke, Chauncey | 1 |
| Weis, William L. | 1 |
Publication Type
| Information Analyses | 1 |
| Journal Articles | 1 |
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Peer reviewedWeis, William L.; Burke, Chauncey – Journal of Communication, 1986
Discusses how the use of unregulated mass media to convey the health risks of smoking is severely limited by the tobacco industry's power, via advertising dollars, to minimize the coverage of the negative health aspects of smoking in the editorial content of these media. (JD)
Descriptors: Advertising, Economic Factors, Mass Media, Media Research
