Finds that "low-energy information seekers" of differing values are favorably oriented toward direct reference--or attacking--political and commerical advertisement. (KS)

Reveals that political advertisements in newspapers covered more issues than did their counterparts in either radio or television in the 1978 gubernatorial campaign in Alabama. (FL)

Reveals a trend toward more emphasis on images and less on issues in political advertising and news. (FL)

Concludes that the ads of winners in state contests in Alabama developed issues more than did the ads of losers, but that in federal races, there was less difference in the use of issues. (FL)

Concludes that in a state election, the public is exposed to a combination of policy and personal messages in the advertisements created by a candidate but that the overwhelming majority of these ads focus on the personal. (FL)

Concludes that voter response varies with the content theme, but that backlash or boomerang may be the most common effect of negative political advertising. (FL)

Reports a study examining the political advertising in the media and relates the findings to the voters' perception of the salience of the issues in the campaign. (TO)

Reports on a study that tested the applicability of drive-reduction and exposure learning models for gratifications received across three sources of political information. Concludes that the exposure learning model was more efficient for both newspaper and television news. (FL)

This document is intended to improve the critical viewing skills and increase the understanding and appreciation of what is viewed. Included are the chapters: (1) "Critical Thinking: The Parts of an Argument," intended to develop a process to help a person judge arguments in what is read, seen, and heard; (2) "Critical Viewing:…

During the recent election campaigns in the United States, speculative arguments about the use or the abuse of televised political spot commercials to "package" and "sell" the candidates to the public were widespread. With this popularly held belief in mind, the present study concerned itself with the reactions to and utilization of televised…

The results presented in this article are but a portion of the information gathered in a larger survey examining the relative roles of "selective exposure" to and "selective retention" of political advertising during the 1972 presidential election. Random samples in two metropolitan areas in different regions of the country (Atlanta, Ga., n=281;…

Deals with (1) libel and business executives, (2) roles portrayed by men and women in news photographs, (3) media-lawyer relationship, (4) American magazine coverage of Nazi death camps, (5) "New York Times" coverage of El Salvador's war, (6) news diffusion, (7) New Mexico newspapers and mayoral elections, (8) image of Italy in US…

A study examined differences in the language of direct mail advertising used by political campaigns at different levels--national state, and local. Seventeen direct mail fund-raising political campaign letters were content analyzed with Wiseman and Schenck-Hamlin's typology of compliance-gaining techniques, language style and readability. The…

Reports on United States news coverage in third world nations; editorial patterns of the Chicago "Tribune" under three editors; use of newsprint in the South from 1970 to 1980; preelection polls and voter turnout; news directors' and managing editors' attitudes; sexual egalitarianism on "P.M. Magazine"; commercialism of…

This book is designed to develop students' skills both as consumers and as producers of persuasion. The book explains, with examples from diverse media campaigns, strategies of persuasion constantly used in the mass media, in political rhetoric, and in advertising. The book covers material on persuasion theory, persuasion research, and persuasion…