The Newspaper Preservation Act of 1970 is frequently viewed as a legislative device for averting the failure of a competing metropolitan daily newspaper and is said to create, for the formerly competing newspapers, a monolithic management unit which enjoys advantages over the two publishing units it replaces. A study examined one of those…

More and more, advertising revenue, not circulation or concern for the underdog, seems to be determining the content of American newspapers. As Americans moved to the suburbs, suburban newspapers sprang up, taking readers and advertising revenue away from metropolitan dailies. "Counterattacks" by metropolitan papers such as zoned…

Examines institutional changes in advertising before and after the stock market "crash" of 1987 as represented in the "Wall Street Journal." Finds that financial institutions increased the frequency and size of ads after the crash. (RS)

Analyzes publications produced by local businesses. Concludes that these publications are neither newspapers nor magazines and that affluent readers are their greatest asset. (FL)

Concludes that the Gannett newspaper chain has the highest average advertising rate of the chains studied. (FL)

Campaign workers paid significantly greater heed to both newspaper and television advertising of political candidates than did the voting public. (RB)

A study examined whether the suburban press is better off if competing metropolitan daily newspapers are allowed to merge operations in a joint operating agreement (JOA) as provided by the Newspaper Preservation Act of 1970, or if the weaker of the two dailies is allowed to close down, throwing the suburban paper into competition with a monopoly…

A review of the literature reveals that publishers have suggested that magazines would cost twice as much and newspapers five times as much if they were not supported by advertising revenues. However, recent research indicates that this is not true. Although statistics regarding magazine publication are easier to obtain than those regarding…

A telephone survey of 1,487 adults in 91 nonmetropolitan areas of Tennessee was conducted to determine the nonmetropolitan newspaper audience, the exposure and effectiveness of nonmetro newspaper advertising, and the complementary relationship of advertising media, particularly newspapers and television, in nonmetropolitan markets. The results…

Reports that editors say the use of brand names in nonbusiness sections of newspapers has increased in the last 20 years. (FL)

An analysis of selected Mexican daily newspapers suggests that travel information is not gathered, processed, and disseminated systematically by Mexican newspapers. (GT)

Describes the decline of direct newspaper competition in terms of the loss of effective newspaper market segmentation. Examines the following influences on market segmentation: shift in advertising demand, advertiser preferences for differentiated audiences, shift in subscriber demand, growth of alternative media, increasing production costs, and…

A study investigated the kinds of content total market coverage (TMC) publications carry, the role of the newsroom in publishing them, and how closely identified they are with the parent newspaper. These TMC publications, begun only a few years ago, are designed to cover the total market with selected, preprinted advertisements inserted into…

A statistical summary of the newspaper industry for 1984 and previous years is presented in this brochure. Focusing primarily on the United States newspaper industry, the brochure also contains some information on Canadian newspapers. The brochure presents statistics in the following categories: (1) number of daily newspapers, (2) daily newspaper…