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Nah Ray Han – Journal of Advertising Education, 2024
This paper offers a critical examination of ethical consumption, exploring how it reinforces social identities within the capitalist framework. It argues for the crucial role of educational institutions in addressing ethical consumption within their curricula. While ethical consumption is often promoted for its moral virtues and its potential to…
Descriptors: Social Systems, Ethics, Ideology, Social Stratification
David Amani – Cogent Education, 2024
The widespread popularity of corporate social responsibility (CSR) within universities has influenced various changes in the higher education sector, affecting the operations of higher education institutions in many developed and developing countries. Using institutional theory, this study explores the connection between university CSR and…
Descriptors: Social Responsibility, Corporations, Universities, Public Sector
Ahn, Ho-Young – Journal of Ethnographic & Qualitative Research, 2019
In the present phenomenological study, I explored how some college women make sense of images of the body manipulated by Photoshop and how they perceive the Photoshop disclaimer labels currently mandated in several European countries. In-depth interviews with 16 female college students revealed four themes regarding the meanings of Photoshopped…
Descriptors: College Students, Young Adults, Females, Advertising
Hyllegard, Karen H.; Ogle, Jennifer Paff; Rudd, Nancy A.; Littrell, Mary A.; Bickle, Marianne – Marketing Education Review, 2012
This paper describes a course development project designed to address the obligation of consumer goods companies to engage in socially responsible advertising and promotion. Course development was informed by stakeholder theory. Videotaped interviews with 46 stakeholder representatives were integrated into the course, providing students with an…
Descriptors: Higher Education, Curriculum Development, Marketing, Advertising