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Peer reviewedLaric, Michael V.; Tucker, Lewis R. – Journal of Advertising, 1977
This study attempts to determine how the role of advertising in the economic system is presented in economics texts. (MB)
Descriptors: Advertising, Consumer Economics, Content Analysis, Economics
Schnittgrund, Karen P., Ed. – 1985
These proceedings contain presentations, discussants' remarks, roundtable discussions, and papers from poster sessions and panels. Selected titles of particular relevance to the field of education are: "Factors Affecting the Probability of Accepting a Retirement Incentive: Evidence to Support Retirement Planning Education" (Hogarth);…
Descriptors: Adults, Advertising, Conference Proceedings, Consumer Economics
