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Peer reviewedGrieshaber, Larry D.; And Others – American Journal of Pharmaceutical Education, 1980
A course in pharmaceutical product merchandising offered at the St. Louis College of Pharmacy incorporated as its three major components the development of a one-page print advertisement, a recorded radio commercial, and a videotape commercial series. Student evaluations were based on performance rather than effort. (MSE)
Descriptors: Advertising, Commercial Art, Course Descriptions, Drug Use
Peer reviewedPalmisano, Paul; Edelstein, Joan – Journal of Medical Education, 1980
The content of a series of seminars on prescription drug promotion seminars that have been conducted for medical students and other health professionals is outlined. Focus is on dramatizing media-practitioner interaction and conflicts of interest. Also reported are results of a pretest that surveys student attitudes toward such ethical…
Descriptors: Advertising, Allied Health Occupations Education, Course Objectives, Drug Use
