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Michigan Univ., Ann Arbor. School of Education. – 1980
This guide was developed to provide specific, practical advice to teachers who are involved in operating a school store as an adjunct to the marketing/distributive education curriculum. The handbook format integrates school store operations with classroom learning activities and the Michigan Marketing and Distributive Education Core Curriculum.…
Descriptors: Accounting, Advertising, Business Administration, Business Education
Long, Diana – 1979
This publication is the Teacher's Guide for the competency based curriculum in agribusiness management for high school students in West Virginia. The purpose of the competency based education curriculum is to provide a set of West Virginia-validated agribusiness tasks, along with the steps needed to perform each task, the evaluation standards, and…
Descriptors: Accounting, Advertising, Agribusiness, Agricultural Education
Alaska State Dept. of Education, Juneau. Div. of Adult and Vocational Education. – 1986
This handbook contains a competency-based curriculum for teaching marketing education in Alaska. The handbook is organized in seven sections. Section 1 introduces the competency-based curriculum, while Section 2 provides the scope and sequence and hierarchy of marketing education competencies. Section 3, the core of the curriculum, includes the…
Descriptors: Advertising, Business Communication, Competence, Competency Based Education
Elliott, Ronald T. – 1988
This guide presents a competency-based curriculum for a high school course in marketing. It addresses all three domains of learning: psychomotor, cognitive, and affective. Activities suggested in the guide deal with getting along with others, with supervisors or staff members, and with small or large groups. The guide, which can be used with any…
Descriptors: Advertising, Behavioral Objectives, Competence, Competency Based Education
Elliott, Ronald T. – 1987
This guide presents a competency-based curriculum for a high school course in sales promotion. It addresses all three domains of learning: psychomotor, cognitive, and affective. Activities suggested in the guide deal with getting along with others, with supervisors or staff members, and with small or large groups. The guide, which can be used with…
Descriptors: Advertising, Behavioral Objectives, Competence, Competency Based Education
New Jersey State Dept. of Education, Trenton. Div. of Vocational Education. – 1981
This curriculum guide is one in a series of three competency-based instructional materials dealing with marketing and distributive education (MADE). Covered in the individual sections of the guide are the following topics: job orientation (personal appearance, job opportunities, job interviews, basic skills, training plans, legal requirements, and…
Descriptors: Administration, Advertising, Business Education, Career Education
Mississippi Research and Curriculum Unit for Vocational and Technical Education, State College. – 1996
This document, which is intended for use by community and junior colleges throughout Mississippi, contains curriculum frameworks for the course sequences in the state's marketing management technology program. Presented in the introduction are a program description and suggested course sequence. Section I lists baseline competencies for the…
Descriptors: Academic Education, Advertising, Behavioral Objectives, Business Education
Cluck, Janice Bona; Melliges, Pam – 1981
This curriculum guide has been designed to provide the curriculum coordinator with a basis for planning a comprehensive program in the field of real estate marketing, as well as to provide the marketing and distributive education teacher/coordinator with maximum flexibility. The essential common and specialized competencies have been identified…
Descriptors: Administration, Adult Education, Advertising, Behavioral Objectives
Cluck, Janice Bona; Melliges, Pam – 1981
This curriculum guide has been designed to provide the curriculum coordinator with a basis for planning a comprehensive program in the field of business marketing, as well as to provide the marketing and distributive education teacher/coordinator with maximum flexibility. The essential common and specialized competencies have been identified and…
Descriptors: Administration, Adult Education, Advertising, Behavioral Objectives
Moore, James R.; And Others – 1982
This guide is designed to provide the curriculum coordinator with a basis for planning a comprehensive program in the field of marketing as well as to provide marketing and distributive education teacher/coordinators with maximum flexibility in planning an industrial marketing curriculum. The guide was constructed by identifying the competencies…
Descriptors: Advertising, Behavioral Objectives, Business Administration, Communication (Thought Transfer)
Luft, Roger L.; And Others – 1982
This guide is designed to provide the curriculum coordinator with a basis for planning a comprehensive program in the field of marketing as well as to provide marketing and distributive education teacher/coordinators with maximum flexibility in planning an insurance marketing curriculum. The guide was constructed by identifying the competencies…
Descriptors: Advertising, Behavioral Objectives, Business Administration, Communication (Thought Transfer)
Stewart, Bob R.; And Others – 1984
This curriculum guide, intended for junior and senior students of vocational agriculture, contains nine units designed to develop competencies needed in agribusiness. Each unit contains 3 to 11 lessons on topics that include the nature of agribusiness, human relations in agribusiness, verbal and written communication, selling and salesmanship,…
Descriptors: Advertising, Agribusiness, Agricultural Education, Business Administration
Ohio State Dept. of Education, Columbus. Div. of Career-Technical and Adult Education. – 2001
This document presents the Ohio Integrated Technical and Academic Competency profile for marketing technology. The profile is to serve as the basis for curriculum development in Ohio's secondary, adult, and postsecondary programs. The profile includes a comprehensive listing of 580 specialty and foundation key indicators for evaluating mastery of…
Descriptors: Academic Standards, Adult Education, Advertising, Business Administration
Ohio State Dept. of Education, Columbus. Div. of Career-Technical and Adult Education. – 2003
This document presents the Ohio Integrated Technical and Academic Competency profile for sports marketing. The profile is to serve as the basis for curriculum development in Ohio's secondary, adult, and postsecondary programs. The profile includes a comprehensive listing of 999 specialty key indicators for evaluating mastery of 113 competencies in…
Descriptors: Academic Standards, Adult Education, Advertising, Athletics