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Schuler, Janice Lynn – 1986
This paper identifies major shifts in advertising and marketing addressed to the female audience between 1940 and 1980 in terms of women's labor, lifestyle, and leisure, and analyzes various popular and publicized conceptualizations of female identity and feminism from the point of view of business and marketers. The first period is identified as…
Descriptors: Advertising, Audiences, Change, Consumer Economics
