Discusses how marketers are targeting children as a consumer segment. Highlights include advertising budgets and media, how children spend their money, the more influential role of the child in the family, in-school marketing, controversial advertising on Channel One, marketing on the Internet, and parental control. (AEF)

This annotated list is intended to help K-12 librarians and teachers identify consumer education materials. All materials listed are in the Alberta Consumer and Corporate Affairs Resource Centre, Edmonton, Alberta, Canada. The materials treat a wide variety of topics including advertising, purchasing, budgets, business education, conservation of…