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Direct linkYuxian Cui; Yael Bar-Zeev; Hagai Levine; Cassidy R. LoParco; Zongshuan Duan; Yan Wang; Lorien C. Abroms; Amal Khayat; Carla J. Berg – Health Education Research, 2024
The marketing of heated tobacco products (HTPs), like IQOS, influences consumers' perceptions. This mixed-methods study analyzed (i) survey data (2021) of 2222 US and Israeli adults comparing perceptions of 7 IQOS attributes (design, technology, colors, customization, flavors, cost and maintenance) and 10 marketing messages (e.g. 'Go smoke-free…')…
Descriptors: Foreign Countries, Smoking, Adults, Advertising
Peer reviewedWoodside, Arch; Taylor, James – Journal of Advertising, 1978
Indicates a strong link between product quality and national advertising. Shows that a positive correlation exists between purchase intentions and perceptions of brand quality. (RL)
Descriptors: Adults, Advertising, Consumer Economics, Evaluation Criteria
Schnittgrund, Karen P., Ed. – 1985
These proceedings contain presentations, discussants' remarks, roundtable discussions, and papers from poster sessions and panels. Selected titles of particular relevance to the field of education are: "Factors Affecting the Probability of Accepting a Retirement Incentive: Evidence to Support Retirement Planning Education" (Hogarth);…
Descriptors: Adults, Advertising, Conference Proceedings, Consumer Economics
