NotesFAQContact Us
Collection
Advanced
Search Tips
Showing all 4 results Save | Export
Peer reviewed Peer reviewed
Direct linkDirect link
Gür, Faik; Seggie, Fatma Nevra; Basgürboga, Gülsah Kisabacak – Adult Education Quarterly: A Journal of Research and Theory, 2021
This study examines the visual and verbal content of advertisements in women's magazines published between 1980 and 1990 in Turkey. Based on content analysis, we established the categories of products and services, age, body parts, women's roles, clothes, and locations. We determined the five most frequent words employed in all grammatical or…
Descriptors: Informal Education, Adult Learning, Advertising, Periodicals
Peer reviewed Peer reviewed
Direct linkDirect link
Göksu, Idris; Aslan, Alper; Turgut, Yigit Emrah – E-Learning and Digital Media, 2020
The aim of this study is to examine mobile games in the context of their content and to evaluate the situations faced by children through document analysis in terms of age-rating, game score, access permissions, the inclusion of advertisements, in-game purchases, encouraging consumerism, the inclusion of violence, bad habits, and educational…
Descriptors: Handheld Devices, Computer Games, Children, Risk
Peer reviewed Peer reviewed
Direct linkDirect link
Sirgy, M. Joseph; Gurel-Atay, Eda; Webb, Dave; Cicic, Muris; Husic, Melika; Ekici, Ahmet; Herrmann, Andreas; Hegazy, Ibrahim; Lee, Dong-Jin; Johar, J. S. – Social Indicators Research, 2012
This paper develops theory related to advertising, materialism, and life satisfaction by formally testing explanations related to the antecedents and consequences of materialism. Survey data were collected from seven major cities each in a different country (Australia, Bosnia/Herzegovina, Germany, Egypt, Korea, Turkey, and the USA) using a…
Descriptors: Advertising, Life Satisfaction, Living Standards, Foreign Countries
Peer reviewed Peer reviewed
Direct linkDirect link
Ozmete, Emine – Education, 2009
This study aimed at determining the interaction between parents and adolescents pertaining to television advertisements as a consumer socialization agent and the effects of advertisements on the purchasing decisions of adolescents. The effects of age and sex were also investigated. The sample included 240 high school students in grades 9, 10 and…
Descriptors: Socialization, Advertising, Purchasing, Adolescents