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Direct linkKaur, Rajwinder; Shah, Reena – European Journal of Training and Development, 2022
Purpose: Drawing from the instrumental and symbolic framework for employer branding, this study aims to explore the perception of the current and potential employees for the Indian armed forces' employer brand. Design/methodology/approach: The study is conducted as a mixed-method approach in the form of qualitative and quantitative phases. In the…
Descriptors: Foreign Countries, Employers, Marketing, Consumer Economics
Rashmi Mishra; Abhishek Mishra; Veenus Tiwari; Rajendra Kumar Jain – Quality Assurance in Education: An International Perspective, 2025
Purpose: The purpose of this paper is to examine the education service quality factors, for online education context, that drive the brand equity of a higher education institute. In the times of emerging online education programmes by otherwise traditional institutes, assessing the service quality of educational institutions and its effect on the…
Descriptors: Learning Management Systems, Colleges, Reputation, Visual Aids
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The Advertising Division of the proceedings contains the following 20 papers: "Stereotyping the 'Model Minority': A Longitudinal Analysis of U.S. Primetime Network Commercials, Comparing Asian Female and Male Characters to Themselves and Others" (Dennis J. Ganahl, Liang Ge and Kwangok Kim); "Cultivation Effects of Television…
Descriptors: Advertising, College Students, Consumer Economics, Crisis Management
