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| Advertising | 1 |
| Audience Awareness | 1 |
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| Yli-Jokipii, Hilkka M. | 1 |
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Peer reviewedYli-Jokipii, Hilkka M. – Technical Communication Quarterly, 1998
States that a video introducing a company to various audiences is a common genre of promotional material in Finland. Applies theories of both advertising and semiotics to analyze the first minute of a video produced for a Finnish company that manufactures log buildings and wraps its image around a concept of leisure. (PA)
Descriptors: Advertising, Audience Awareness, Cultural Context, Foreign Countries
