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Direct linkFernandez, Kim – CURRENTS, 2012
Colleges, universities, and independent schools use branding to attract students, keep alumni close, and unite faculty behind the institution. That last bit is key because one can't box and ship global perspectives, personal attention, flexible programs, campus traditions, innovative research, and the limitless other qualities that make…
Descriptors: Higher Education, Colleges, Private Schools, Advertising
American Newspaper Publishers Association, Washington, DC. – 1986
Attesting to the continuing economic strength and institutional vitality of the newspaper business in 1985, this booklet presents a statistical summary of the industry in the United States and Canada. The statistics cover a wide range of topics, including (1) number of daily newspapers, (2) daily newspaper circulation, (3) daily newspapers by…
Descriptors: Advertising, Comparative Analysis, Consumer Economics, Economic Status
Folk, Karen F., Ed. – 1995
This proceedings contains the texts of 5 invited papers and 28 refereed papers. The following are among the papers included: "Consumer Interest in the 1990's and Beyond" (Turner); "Esther Peterson and the Consumer Movement" (Galbraith); "The Public's Right to Government Information" (English); "Partnerships in…
Descriptors: Access to Information, Adult Education, Advertising, Consumer Economics
