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Download full textLong, Ellen – 1996
An impact study was conducted of ABC CANADA's LEARN campaign, a national media effort aimed at linking potential literacy learners with literacy groups. Two questionnaires were administered to 94 literacy groups, with 3,557 respondents. Findings included the following: (1) 70 percent of calls to literacy groups were from adult learners aged 16-44;…
Descriptors: Adult Basic Education, Adult Literacy, Adult Programs, Advertising
