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| Adult Basic Education | 1 |
| Adult Literacy | 1 |
| Advertising | 1 |
| Community Resources | 1 |
| Financial Support | 1 |
| Functional Literacy | 1 |
| Illiteracy | 1 |
| Literacy Education | 1 |
| Marketing | 1 |
| Program Effectiveness | 1 |
| Public Relations | 1 |
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| Newman, Anabel P. | 1 |
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| Reports - Evaluative | 1 |
| Reports - Research | 1 |
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Newman, Anabel P. – 1986
A study evaluated how an advertising campaign, conducted by Benton & Bowles Advertising Agency, affected the awareness of literacy needs and increased volunteerism for literacy education among the general public and the business community. Data for the evaluation were gathered in an extensive library search, a survey of Coalition for Literacy…
Descriptors: Adult Basic Education, Adult Literacy, Advertising, Community Resources
