This manuscript examines the adaptation and integration of intergenerational learning to create an inclusive marketing education environment. The development of innovative course designs to promote intergenerational learning and age-friendly curricula is an opportunity for educational institutions, given a demographic shift in many parts of the…

In this study, we investigated Chinese viewers' attitudes toward fan-subtitled (fansub) online courses, sponsorship, and the sponsors of online courses. In addition, the relationships among these three attitude variables were examined. A cross-sectional research design based on a quantitative methodology was employed in the study. An online…

Globalization and technology have brought tremendous benefits to humanity and have enhanced the idea of life more abundant. Enjoying the good life is the ultimate goal of existence. However, the good life means different things to different people. While the advantages of globalization and technology are evident in enhancing the good life, their…

This article focuses on the intersection of three areas of Peter Jarvis's work that have profoundly influenced the field of adult education generally and the authors own research trajectories, in particular: (a) learning from everyday life and in social context, (b) incidental and tacit learning in consumer societies in a globalised world (i.e.…

Measuring the energy and environmental impact of residential energy education efforts is difficult. The E-Conservation residential energy management program uses consumer energy kits to document the impact of energy-efficient improvements. The consumer energy kit provides an incentive for individuals attending energy education workshop, helps…

The Fashion an Easier Lifestyle with Assistive Technology (FELAT) curriculum was developed as a needs-based, community educational program provided through a state Cooperative Extension Service. The overall goal for participants was to raise awareness of assistive technology. Program evaluation included a postassessment and subsequent interview to…

In this article I call for adult educators to begin taking consumption seriously as a site of adult learning and education. I provide an overview of various sociological perspectives on consumption, and also discuss several areas where education, learning, and consumption intersect. In doing so, I seek to convince adult educators to more…

Global electronic markets will profoundly impact commerce in the 21 st century. Brick-and-mortar retailers are using technology for electronic marketing purposes where the familiar layout of the physical store becomes a maze of pulldown menus, product indices, and search features creating a new unknown for consumers and concerns for information…

Purpose: The purpose of this study was to identify future trends and barriers that will either facilitate or impede the narrowing of the digital skills divide among older adults during the next 10 years. Methodology: To address the research questions, this study used a modified version of the Delphi process using a panel of experts who…

Working from a feminist/critical cultural studies perspective, which perceives culture and society as imbued with political tensions, I pose two central questions in this article. First, how can community-based, consumer activism be understood as a strategy adopted by marginalised groups to assert rights claims? I focus on British women's…

This paper assumes that contemporary Western society is a consumer society and argues that the need of global capitalism to sell its commodities in the market place is the fundamental force behind consumerism. A model of globalisation is discussed. In it, we see how the control of information technology means that producers have the power to…

In this paper, we argue against the over-simplistic accusation that the media "dumb down" the study of history. Instead, we critically examine the contemporary presentation of history on British television within a framework of analysis of commodification and consumption. We argue that central to the debate is the idea that whilst…

In investigating the place of consumption in education it is necessary to question both critical theory's language of manipulation and neo-liberalism's language of rational action as ways of explaining the significance of consumption in people's lives and where it has assumed a central status in the contemporary social order. This paper argues…

The authors discuss a consumer opinion survey that analyzes local service and retail business activity. The survey identifies where consumers shop and why. Findings provide community development practitioners with information to develop educational programs involving local business management. (Author/CH)

Argues for a less rigid conception of leisure. Describes how leisure has been socially constructed and how the concept is changing in postmodern consumer culture. Suggests that adult education discourse neglects consumer culture and leisure, thus ignoring part of adults' everyday existence. (SK)