Research knowledge and reflections about efforts to mobilize participation have been developed in the Netherlands. Research into educational motivations has suggested nine independent motivations among adult learners that can be grouped into three general categories: intrinsic, extrinsic, and conditional educational motivations. An attempt has…

The traditional sellers' market in higher education has become a buyers' market, with both the nature of the student body and the services offered being changed. Marketing, as a comprehensive tool for planning and delivery of educational services, offers an integrated method for meeting the disparate demands growing from the shift to a longer…

Developed and tested an online survey to assess Web-based learning (WBL) educational programs, extending theoretical work on the Demand Driven Learning Model. Data from 93 adult learners from 3 WBL programs found high internal reliability and adequate construct validity for the 5 scales of the online measure. (SLD)

This seminar guide was designed for use with a series of slides in training administrators to market an educational program or service to corporations. The seminar explains the following eight stages in planning entry into the corporate market: identifying appropriate publics; researching the market (analyzing supply and demand, collecting data,…

The paper briefly outlines the current status of adult education literature, shows some trends, indicates what is needed, and offers some suggestions on how to meet these needs. The current literature in the field falls into three general categories: published books and pamphlets, fugitive documents, and periodicals. Based on a study of documents…

A needs assessment was conducted to explore the educational interests of 28 residents of a retirement community in the Niagara region of Ontario. Most were interested in education for leisure and personal development, specifically related to health maintenance and quality of life. (JOW)

Suggestions are made for restructuring and reallocating existing fiscal, physical, and personnel resources in the present educational system to serve the needs of the adult learner. The economic recession makes the re-evaluation even more imperative. (LH)

Community education involves the use of public school buildings for total service to the community during before-school, after-school, and evening hours, with facilities becoming comprehensive community centers for the continuing education, enrichment, and unity of all the people. (Author/LH)

A viable method of identifying alternative futures for continuing education is examined using the Delphi technique. The study synthesized information concerning the most important influences that a selected group of experts foresaw as shaping the sructure, programs, clientele, and financing of continuing education for the next two decades. (LBH)

Describes a University of Kentucky extension program which offers diverse musical activities for adults over 50. The program includes music appreciation, instrumental and vocal instruction, and performance groups. The author describes program adaptations to cope with physical disabilities associated with aging and emphasizes the increasing demand…

Concepts and quantitative tools of economics and sociology are applied to the definition of students' demand for post secondary education for several purposes including an analysis of the characteristics of young adults enrolled in colleges. Studies on the effects of policy instruments used to affect changes in demand are considered. (Author/AM)

A study examined the volume and quality of distance training in Italy, the bodies most directly interested, and problems and trends. Two factors were singled out that not only led to greater interest in distance training between 1970 and 1980 but also to the first experiments being carried out--the economic crisis and the modernization process.…

A discussion is presented of adult education, current trends within the area, and their implications for adult and vocational education programs. The document contains the lecture and a question and answer session. The following sections are presented: (1) overview, defining adult education; (2) major trends, discussing societal pressures for…

Suggests looking at adult continuing education as a product in a buyer's market. First presents four questions that should be asked about the consumers of adult education, then lists questions designed to view the product from the consumer's standpoint in terms of quality, assortment, location, and time. (EM)

Institutions whose faculties and administrators value the teaching of adult part-time students and develop quality programs for them will not only survive but may also achieve a growing edge. (Author/LBH)