Descriptor
| Adult Education | 1 |
| Educational Demand | 1 |
| Marketing | 1 |
| Needs Assessment | 1 |
| Student Recruitment | 1 |
Source
| Adult Learning | 1 |
Author
| Aurand, Tim | 1 |
Publication Type
| Journal Articles | 1 |
| Opinion Papers | 1 |
Education Level
Audience
Location
Laws, Policies, & Programs
Assessments and Surveys
What Works Clearinghouse Rating
Peer reviewedAurand, Tim – Adult Learning, 1994
Describes market segmentation and how the principles of segmentation can be applied to the adult education market. Indicates that applying segmentation techniques to adult education programs results in programs that are educationally and financially satisfying and serve an appropriate population. (JOW)
Descriptors: Adult Education, Educational Demand, Marketing, Needs Assessment
