Researchers have long been interested in racial attitudes and preferences of young children with a focus on the implications of societal racism on healthy development. The doll study paradigm popularized by Clark and Clark is the most commonly used measure for children; however, researchers also have adapted paper and pencil measures and projective techniques to capture children's attitudes. This article reviews multiple measurement approaches, drawing on developmental frameworks, and argues that researchers should draw more on cognitive developmental theories in creating measures that can better capture the unique nature of ethnic minority children's racial attitudes, how they form, and implications for adjustment. (Contains 2 tables.)