Presents a cognitive-functional explanation of television's influence on Anglo-American, Native American, and Hispanic adolescents' acceptance of values. Finds that adolescents accepted values observed in television when they recognized them (a measure of learning) and when they evaluated the values to be important in "being successful" in the…

Examines a television campaign intended to reduce sex and class differences in buying children's books. Results indicate that the campaign may have contributed to increasing such differences. (MH)

Analyzes sex-role portrayals in various childrens' educational television programs and reveals numerous models of sex-role inequity. (MH)

Theory and research on the processes of early social learning in children has indicated that television and television commercials play an important role in children's internalization of cultural meanings, interpretations, and values, whether or not the commercials children see are intended for or directed at them. Between the ages of 2 and 18,…

Drawing on a social cognitive understanding of the relationship between television and viewers which suggests that adolescents will seek media content consistent with their already developed notions about the sexes, a study surveyed 1,613 adolescents (aged 12 to 17). Respondents were drawn from 10 standard metropolitan statistical areas that are…

This text summarizes the proceedings of a 1975 conference of the Prix Jeunesse Foundation which revolved around the question: "What aids can television offer in order to make it easier for young people to socialize in their family and their environment?" Included are: (1) an introduction and the text of the opening speech; (2) separate…

Report of a field study using typology and modeling of 1300 families in Wisconsin cities. Findings include: adolescents in consensual homes report about as much attention to media news reports as pluralistic adolescents, but results of the exposure are not equivalent. References. (VW)

Any attempt to gain insight into the effects of television on the viewing public must also include an assessment of the amount and patterns of viewing by the various segments of the general population. This fourth volume of technical reports to the Scientific Advisory Committee on Television and Social Behavior attempts to provide a new picture of…

The focus of this paper is on consumer learning processes, processes by which adolescents acquire skills and attitudes relating to the consumption of goods and services. It examines intrafamily and mass media communication as they affect consumer learning processes, and describes some demographic predictors of consumer learning. (Author/VW)

This bibliography of selected television research lists 914 references to English, French and German publications (empirical studies, research reviews and summarizing literature) which deal with the use of television and its various functions for children and adolescents and particularly with the effects of television on children's personality and…

This paper makes a critical exploration into the core epistemological assumptions of mainstream television effects research and explains why the mainstream study of the cognitive impact of television on children suffers from two reductionist tendencies, i.e., television is understood by most researchers to be solely a technical medium, and most…

Australian studies show that television assists in the socialization of immigrants, changing and shaping their self-images and perceptions of reality and fostering their interpersonal communication skills. Studies conducted to evaluate the introduction of television have found that television helps in the vocabulary development of young children.…

Examines the nature/prevalence of sexual content on television and in magazines. Describes theoretical mechanisms outlining potential socializing influences. Reviews evidence indicating that frequent/involved exposure to sexually oriented media genres relates to greater acceptance of stereotypical/casual attitudes about sex, higher expectations…

This paper provides both a preliminary analysis of a survey on media education in India, and reviews of the research on media education in the western world, the limited media education research already done in India, and the more extensive research that has been done on the sociology of Indian youth and the media. The purpose of the survey was to…