Examines a television campaign intended to reduce sex and class differences in buying children's books. Results indicate that the campaign may have contributed to increasing such differences. (MH)

Analyzes sex-role portrayals in various childrens' educational television programs and reveals numerous models of sex-role inequity. (MH)

Intended for students in the social sciences, this book assembles and evaluates the main findings of recent work on television and sex role acquisition, points out gaps and limitations in present inquiry, and sketches a framework around which future research might usefully address some of the remaining questions. The seven chapter topics are as…

Study of secondary school pupils' reactions to viewing careers education materials in which people were shown in occupations traditionally associated with the opposite sex found that young adolescents viewing counter-stereotyped programs were no less stereotyped in career beliefs. Results are discussed in terms of resilience of sex role in…

Boys are especially active users of media, and researchers have suggested that the cumulative impact of media, such as television, movies, and music videos, may make them some of the most influential forces in boys' lives. This report presents the findings of a national poll of 1,200 young people (ages 10 to 17) and focus groups in which boys…

Sports programming plays a significant role in the media messages that American boys receive today. To explore the messages that sports programming presents to its audience, this report relates the findings of a study that analyzed a representative selection of sports programs and their accompanying commercials; also presented are findings from a…